Heart of the River™

Learn about the plethora of resources, marketing support and more that AmaWaterways provides travel advisors selling their river cruise journeys.

Marketing AmaWaterways River Cruises

Award-winning AmaWaterways treats their guests to luxury experiences highlighted by a variety of included amenities and unparalleled service along rivers in Europe, Asia, Africa, and South America. AmaWaterways puts that same care into supporting travel advisors. Here are a few of the resources they provide through your Travel Advisor Portal.

Marketing Content Toolkits

AmaWaterways provides travel advisors with helpful toolkits that include beautifully produced content, images, insider tips, and special social media posts that you can utilize to help you engage with and inspire your clients as well as grow your business. Toolkit topics range from their itinerary destinations, such as Europe’s storied Rhine and Danube rivers, to experiences that cater to specific clients such as active excursions and culinary-focused tours, giving travel advisors a variety of content to market AmaWaterways river cruises.

Weekly Webinar Wednesdays

For travel advisors who want to learn more about new itineraries, marketing tips, and more, AmaWaterways hosts special Webinar Wednesday events every week. Travel advisors can register for the webinars through the Travel Advisor Portal and be treated to the most up-to-date information and insights from members of the AmaWaterways family and even fellow travel advisors.

Informative AmaAcademy Courses

Those who would like to familiarize themselves more with AmaWaterways and their river journeys can also delve into the river cruise line’s AmaAcademy advisor training program. Enjoy specialized courses centered on the AmaWaterways’ brand, their Danube River itineraries, and creating group sailings – all to expand your knowledge of river cruising and increase your sales success.

AmaWaterways’ Regional Business Development Managers 

Outside of the Travel Advisor Portal, you can rely on the support of your regional Business Development Manager. These highly trained individuals are dedicated to answering your questions, helping you create Cruise Night events to promote your group sailings, and providing you with additional resources for you and your clients.

The AmaWaterways Experience

With so many resources and tools at your fingertips, take advantage of these opportunities to grow your business with AmaWaterways along storied rivers in Europe, Asia, Africa and South America. You can also experience select itineraries at a discounted familiarization rate to market these AmaWaterways journeys with your first-hand experience.


Learn more about AmaWaterways’ incredible tools, resources, and experiences by visiting your Travel Advisor Portal to learn more about river cruising!