34 | KHM Travel Group

KHM Travel Group
2022 sales: $300 million
Previous ranking: 33
Employees: 55 full-time, 12 part-time

50 Pearl Road, Suite 300
Brunswick, OH 44212
Phone: (888) 227-0845
Website

Executives

PRESIDENT/CEO: Rick Zimmerman
SVP, OPERATIONS: Lisa Findura
VP, SALES: Geoff Cox
VP, FINANCE AND ADMINISTRATION: Karen Siburt
VP, INDUSTRY RELATIONS: Anita Pagliasso
VP, AGENT ENGAGEMENT: Bill Coyle

Company facts

* Privately held host agency.

* Sales: 100% leisure.

* 4,828 independent contractors.

* 99% of sales completed by hosted agents.

* Belongs to Travel Leaders Network.

2022 Developments

* Developed engagement programs for advisors of all experience levels, including a new series of regional events.

* Created a DEI advisory committee.

* Enhanced portfolio of marketing materials for advisors, including social media content.

* Hosted largest annual Crystal Conference to date and other fam opportunities to Mexico, the Caribbean and Europe.

* Launched Travel Agent Connection websites for agents to enhance their web presence.

Looking ahead

* Facilitating growth in agent participation with industry organizations, including ASTA, CLIA and the Travel Institute.

* Expanding marketing-education resources for agents in social media, digital marketing and paid advertising.

* Partnering with suppliers to offer exclusive incentives to benefit agents and their clients.

* Growing educational programs, content, tips and tools to cater to diverse communities.

* Increasing hiring and staffing to maintain support levels to its network of travel advisors and advancement opportunities for team members.

* Cruise travel is exceeding prepandemic levels, even though many cruise clients have converted to all-inclusive land destinations.

* After recording strongest Q1 sales in company history, expects sales and revenue to set all-time records in 2023.

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